Having now recovered from the holidays and a nasty ear infection, I’m now finishing work on a big four-foot wide sign with the Fragmentalist logo on it. The plan is to use it in the summer art shows as the name sign for my booth, as well as the new title banner for this blog.
Here’s a slideshow of the progress so far:
I think the font turned out just great in mosaic, and I’m planning to grout this thing in two colours to preserve the crispness of the text: dark brown grout for the letters and light beige for the background.
When the sign is complete – hopefully later this week – I’ll be working on incorporating it as the new banner into this website, which will need some colour scheme tweaks. I’ve also an idea of creating a background image in which a few of the curved lines of the sign/banner would continue outside the rectangle’s borders, extending into the site’s background.
Did you ever find yourself having to design your first business card while handicapped by caring deeply, intensely and probably irrationally about fonts?
I did. It entails hours of looking through free fonts until you realize that it’s 2 am and you have thirty tabs of potential fonts open and you can no longer see any differences between them. So then you go to bed confident that when you look at it all afresh the next day, the one true font will manifest itself in a halo of golden light. But in the morning you’re still nauseated by trying to tell these thirty nearly identical fonts apart and decide to look for another type of font entirely. Repeat with completely different search parameters.
Fine, you’re down to, like, six fonts, so you download them all and try them on your business card layout. No! At least four of them are all wrong! Too condensed! Cap height looks uneven! Kerning is all messed up! That’s what you get for looking for free fonts – amateurs! Have to find four new ones! Here, a detour into looking at fonts that you know you won’t use but that have flawless kerning.
At some point you realize that you will never love any of these fonts as deeply as you love the idea of finding the perfect font. So you settle for one that’s good enough. After all, you can make it better! A good enough font + hours of drawing tiny squares in Adobe Illustrator = Fragmentalist logo that’s assembling itself out of mosaic tiles! Good place to stop. It’s just going onto a piece of cardboard. No need to animate it.
The product of this drama is revealed after the jump. Please follow me behind this curtain of crazy awesome…
Continue reading » » »